Post by account_disabled on Nov 25, 2023 4:25:51 GMT
If something is difficult and we don't know it or understand it we don't want to use it. Get to know Smart Attribution click and download PDF MM What to do to make ecommerce earn more and use knowledge in practice? How can attribution help you scale and grow your online business? AG Let's imagine a mediumsized online store that has approx. visitors per month. unique users. What marketing channels does every ecommerce company use especially at the beginning? Google and Facebook most businesses are based on them. They enable precise reaching of the target group. We charge them in a perclick model so we control costs.
These are great channels that work well. The only problem is that they often reach a ceiling at some point. This means that at a given cost of acquiring sales we are not able to obtain as many of them as we would like. We are no longer able to scale the number of sales we obtain Email Marketing List so quickly. MM So the conclusion is that online business reaches a ceiling at some point? It achieves increasingly higher conversion costs through available channels it is unable to scale so it should invest up the funnel in building awareness. AG Google and Facebook are reaching the ceiling but most often ecommerce companies use comparison websites.
However we are not able to scale sales with them as much as we would like. The next step is usually remarketing. We want to recover those users who for some reason did not complete the purchase in our store. But you must remember that remarketing is a tool that operates on the fuel of other marketing channels. It is not able to suddenly generate sales from outer space. Sales are generated by users who have already come to us from other channels.
These are great channels that work well. The only problem is that they often reach a ceiling at some point. This means that at a given cost of acquiring sales we are not able to obtain as many of them as we would like. We are no longer able to scale the number of sales we obtain Email Marketing List so quickly. MM So the conclusion is that online business reaches a ceiling at some point? It achieves increasingly higher conversion costs through available channels it is unable to scale so it should invest up the funnel in building awareness. AG Google and Facebook are reaching the ceiling but most often ecommerce companies use comparison websites.
However we are not able to scale sales with them as much as we would like. The next step is usually remarketing. We want to recover those users who for some reason did not complete the purchase in our store. But you must remember that remarketing is a tool that operates on the fuel of other marketing channels. It is not able to suddenly generate sales from outer space. Sales are generated by users who have already come to us from other channels.